Global Beverage Innovations, Seeks Partners To Launch Anti-Ageing Water Internationally
By Richard Davis
PALM SPRINGS, Calif.,--(Beverage Marketing - August 8, 2008) - Global Beverage Innovations, Inc., recently announced that it has retained the services of the Veridian Group LLC of Minneapolis, Minnesota as a strategic marketing consultant to support the financial development and launch of Anti-Ageing Water™. The company is looking for equity partners to launch its new designer water on the global marketplace. The concept behind Anti-Ageing Water is based on a patent pending DMAE-based super-alkaline bottled water that was originally developed in Romania by Dr. Ana Aslan The main active ingredient in her Gerovital® H3 solution is the well-known local anesthetic Novocaine® (procaine hydrochloride). Taking the oral solution causes the procaine in Gerovital H3 to rapidly break down in the stomach into DMAE, Dr. Aslan believed DMAE (dimethylaminoethanol) to have beneficial anti-aging effects.
"We are extremely excited for the opportunity to support Global Beverage Innovations, Inc., and its Anti-Ageing Water," said Richard Fogel, Managing Partner of the Veridian Group. "We believe that Global Beverage Innovations is at the forefront of a tremendous opportunity in forging the nutraceutical beverage and additional category segments. The future value of the Anti-Ageing technology is estimated at $800,000,000 that lies in the potential revenues from its patents or patents pending for the Anti-Ageing beverages and various line extensions that it has developed," said Fogel. "We also realize that the global acceptance of the Anti-Ageing product line would require a global launch and it is for that reason a few equity investment positions will be made available to accredited investors or selected strategic groups," explained Fogel.
"We are now seeking accredited investors or partners to turn this development stage company into a reality, Anti-Ageing Water is a neutral tasting, non-carbonated premium designer water," said company co-founder Stuart Garret. "Anti-Ageing Water, is an all-natural, DMAE-based super-alkaline bottled water, that in addition, contains natural compounds that are exceptionally helpful in hydrating the skin, it's the ultimate beauty luxury, by drinking Anti-Ageing Water over time, it may be as effective as BOTOX® Cosmetic (Botulinum Toxin Type A) injections, the popular FDA-approved anti-wrinkle treatment that temporary erases frown lines," said Garret.
The company is currently engaged in ongoing discussions with several prospective licensing partners in the beverage industry, and multiple beverage manufacturers have conducted test marketing of the beverages during the past three months. The company recently commissioned additional independent testing at the request of potential licensees, and continues to refine the technologies based on feedback obtained from interactions with beverage manufacturers. The company will further solidify its intellectual property portfolio by filing new patent applications for three provisional patents to be upgraded to full patent applications by the end of the year.
About Anti-Ageing WaterAnti-Ageing Water is made from natural purified water, VitRx® DMAE (dimethylaminoethanol) and is fortified with SanC-Cal™ natural calcium from Minerals USA, Inc. SanC-Cal is a highly absorbable form of pure calcium that is absolutely clear in solution. Anti-Ageing Water will help you look your best, from the inside out, and will enhance your body, mind, and spirit. Anti-Ageing Water is a beverage that tastes great and that you can drink at any time. Global Beverage Innovations' goal is to promote awareness of natural, beautiful, healthy skin. Anti-Ageing Water as an essential cosmetic aid, whose hydrating effects are described as the experience of having natural moisten skin after a visit to a sauna.
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