Beverage Marketing News Fax
Nutraceutical Beverage Startup Challenges BOTOX
By Richard Davis
PALM SPRINGS, Calif.,--(Beverage Marketing - August 10, 2008) - Global Beverage Innovations, Inc., a nutraceutical startup firm, is coming out with a new beverage that CEO Stuart Garret says will compete with BOTOX®. You read that right: little Global Beverage Innovations versus the pharmaceutical industry anti-wrinkle behemoth of Allergan, Inc. (http://www.botoxcosmetic.com/). Garret may be crazy, but he's not stupid his firm recently announced that it has retained the services of the Veridian Group of Minneapolis, Minnesota as a strategic marketing consultant to support the financial development and launch of its new flagship product: Anti-Ageing Water™.
Global Beverage Innovations describes Anti-Ageing Water as a neutral tasting, non-carbonated premium designer water. Stuart Garret says, "Anti-Ageing Water, is an all-natural, DMAE-based super-alkaline bottled water, that in addition, contains natural compounds that are exceptionally helpful in hydrating the skin, it's the ultimate beauty luxury, by drinking Anti-Ageing Water over time, it may be as effective as BOTOX® Cosmetic (Botulinum Toxin Type A) injections, the popular FDA-approved anti-wrinkle treatment that temporary erases frown lines," said Garret. Of course, BOTOX Cosmetic costs more because it is administered by physicians and is available only by prescription. On the flip side of the proposition is that by simply drinking a nutraceutical beverage every day you can fight off wrinkles ever-so-slowly and repair damaged skin from the inside-out, its not free, like simply avoiding excessive exposure to the sun's damaging rays, exposure to ultraviolet light, UVA or UVB, from sunlight accounts for 90% of the symptoms of premature skin aging. However, Anti-Ageing Water is relatively inexpensive, compared to BOTOX Cosmetic treatments, but you do get what you pay for.
BOTOX Cosmetic is an expensive full-fledged pharmaceutical with all the bells and whistles and dozens of related applications. For example, in an era of celebrity worship, instant gratification and FedEx delivery, the arrival of BOTOX Cosmetic injections offers women a quick-fix. You won't get that with Anti-Ageing Water, it may take weeks or even months to look and feel younger. The company's official shopping Web site, Anti-AgeingWater.com, reported a surge in sales after the local Fox News station picked up the "Botox In A Bottle" story.
About Anti-Ageing
WaterAnti-Ageing Water is made from natural purified water, VitRx® DMAE (dimethylaminoethanol) and is fortified with SanC-Cal™ natural calcium from Minerals USA, Inc. SanC-Cal is a highly absorbable form of pure calcium that is absolutely clear in solution. Anti-Ageing Water will help you look your best, from the inside out, and will enhance your body, mind, and spirit. Anti-Ageing Water is a beverage that tastes great and that you can drink at any time. Global Beverage Innovations' goal is to promote awareness of natural, beautiful, healthy skin. Anti-Ageing Water as an essential cosmetic aid, whose hydrating effects are described as the experience of having natural moisten skin after a visit to a sauna.
About Global Beverage Innovations, Inc.
Global Beverage Innovations, Inc., is the marketer of FLAIR™, a cosmetic dermal filler that helps diminish facial lines and restore skin volume, resulting in a younger appearance. Established in the United States in 2006, the company is a leading independent specialty pharmaceutical company now focusing on primarily anti-aging solutions.
For more information visit http://www.anti-ageingwater.com/
CONTACT:
Global Beverage Innovations, Inc.
Stuart Garret, 760/272-6377
SFGUME@aol.com
http://www.anti-ageingwater.com/
